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Media plans managed by hand
Campaigns, inventory and media plans live in spreadsheets that no one consolidates.
Media Cloud Expertise
The media cloud - a rare expertise.
Subscriptions, audiences, media plans: Media Cloud is a niche cloud - and one of our specialties. We've deployed it in production, in an international context.
Media Plan ManagementSubscriptions & audiencesContent monetizationDeployed in production
The starting point
Do these situations sound familiar?
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Few integrators know this cloud
Media Cloud is little-known in France: finding a partner who has actually deployed it is hard.
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Monetization escapes the CRM
Ad sales, subscriptions, audiences: media revenue is managed outside Salesforce, with no consolidated view.
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A multi-country rollout to orchestrate
Several markets, several currencies, one program: execution takes experience.
The scope
What we put in place with Media Cloud
✓
Media Plan ManagementNative media plan management: campaigns, lines, inventory, from brief to invoicing.
✓
Subscriptions & audiences modelOffers, subscriptions and audience segments structured within the CRM.
✓
Content monetizationThe space and content sales cycle tooled end-to-end.
✓
Revenue Cloud integrationMedia quoting and invoicing plugged into the revenue cycle - natively.
✓
International deploymentMulti-country, multi-currency, distributed teams: we've already orchestrated this program.
✓
Documentation & trainingKnowledge transfer included - on a cloud where public documentation is scarce.
How it unfolds
How it works
01
Step 1
Media scoping
Media sales process, inventory, offers: mapping the target model.
02
Step 2
Implementation
Media Plan Management, subscriptions, integrations, in sprints.
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Step 3
Testing & scale
Testing on real campaigns, training, multi-country expansion.
Case study
An international media group - Media Cloud deployed internationally
Project leadership and PMO for a Media Cloud program at international scale: native media plan management, program KPI redesign and Jira governance, working closely with business and tech leaders.
Media CloudMedia Plan MgmtMulti-country deploymentProject leadership · PMOProgram KPIs
Read the full case →
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countries coordinated
PMO
program leadership
KPIs
reporting redesigned
Jira
delivery governance
Frequently asked questions
Straight answers
Who uses Media Cloud?
Ad sales houses, press groups, adtech companies, broadcasters: any organization that sells space, content or subscriptions. If your revenue comes from audiences, this cloud is made for you.
Do you have concrete references?
Yes - we set up media plan management for an international media group, as part of a Media Cloud implementation program rolled out internationally.
Media Cloud or custom on Sales Cloud?
Many ad sales houses have built custom solutions for lack of knowing Media Cloud existed. Going native is more sustainable - and we know how to migrate the existing setup gradually, without stopping production.
How do we get started?
With a scoping phase: your media processes, your inventory, your systems. Then a firm quote, in stages. The first conversation is free.
Ready to move forward?
Let's talk about your Media Cloud project.
A first 30-minute conversation, free: we understand your context and tell you what's realistic - and what isn't.
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